West End Festival

The West End Festival is a month long cultural event every year, for this years
branding I had to create something that reflected the huge range of events on
offer, from music to theatre, outdoor cinema screenings to children's book readings
and exhibitions. I also thought it was appropriate to reflect that is a real community
effort with local business putting on events brought together by the WEF charity
organisation. I avoided doing something too slick as this felt disingenuous, and
instead used bold bright colours and type to reflect the mardi gras atmosphere of the
festival, and a bespoke set of illustrations representing the variety of events of offer.

The illustrations worked together in one big piece for showcasing the variety of
events at the festival, but also came apart to work as title pages for each section
of the festival brochure.

Designed at D8

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