Collaborative student brief with Scott Muirhead. We created a sister (or brother) channel for Dave. Dave is a UK station showing mainly repeats with the tagline 'home of witty banter. For Gary we wanted to create a channel that commissioned new series of cancelled 'witty banter' shows. So Gary 'discovers new witty banter'. In contrast to Dave's idents that are all set in a big country house and it's grounds, Gary's idents are out and about in different locations, discovering new witty banter.